Sana and Perfion combine e-Commerce and Product Information Management for Dynamics
Sana Software, certified ISV for integrated e-Commerce for Microsoft Dynamics, and Perfion, leading player in the market for Product Information Management (PIM), proudly announce a close cooperation in the field of integrated PIM and e-Commerce. As a result, Dynamics NAV and AX users can fully leverage comprehensive product enrichments made in Perfion within their real-time Sana web shop.
Web shops with good and comprehensive product descriptions convert visitors to buyers much better than shops without. Using PIM on top of an e-Commerce platform ensures high quality content. Besides, ROI is even higher in a B2B setting, where business customers are supported 24/7 with product sheets and brochures. Furthermore, all efforts invested in good brochure texts will automatically be leveraged in the customer’s web shop. “The advantages for our customers are evident.” says Dick Brunebjerg, CEO at Perfion. “Sana and Perfion both take Dynamics business information as the starting point. By integrally combining PIM with e-Commerce capabilities, we respond to a growing need we see at our customers and prospects.” Perfion noticed that customers were looking for ways to re-use their single source of truth for product information to an online storefront. This way, catalogue brochures can easily be published online while being ordered as well. At the same time, Sana acknowledges the advantages of professionally managed (web) product content. The core of the partnership is the integrated, single source approach. Making use of Perfion and Sana, both leading players in their field of expertise, business (master) data is managed in Dynamics. Perfion adds product information to that, while Sana takes care of the online publication and ordering. “Working together with Perfion allows us to serve our customers even better. Using the Sana – Perfion Connector, all the information gathered by Perfion can easily be used in the Sana web store, which further extends all that we have to offer. We’ve already worked successfully together on several projects now, and with this new connector we look forward to creating more success stories together.” says Bram Streefkerk, Managing Director at Sana Software. Both Sana and Perfion will be attending Convergence 2013 next month where partners in the Dynamics community will be able to get a sneak preview of the collaboration. Convergence is the premier event for Microsoft Dynamics Partners and customers in the business community. The connector is expected to be available in Q2. About Perfion Perfion is a Product Information Management (PIM) solution for companies with a complex product structure or need for multi-channel, multi-language communication. With Perfion you get a single source of truth for product information which gives you control of all product data wherever they are applied (e.g. web-shops, websites, supplier portals,, smart phone apps, printed catalogues, fact sheets, social media, direct mails and newsletters). Perfion handles continuous changes in requirements without extra cost and is open to integrate with your existing IT-platform with help from your current IT partner. Perfion integrates 100% into Microsoft Dynamics AX and NAV as well as Microsoft Office and Microsoft SharePoint. About Sana Software Sana Commerce is the integrated e-Commerce solution for Microsoft Dynamics NAV and AX and can be used as an online retail web store (B2C) as well as a Sales Portal (B2B), including the mobile ordering app for sales agents. Sana Software is a Gold Microsoft Partner and Certified for Microsoft Dynamics (CfMD). With 20 years of e-Commerce experience, Sana may offer a complete set of additional services and partnerships which are essential to successfully run your online business. For more information about Perfion, please contact Dick Brunebjerg (+45 88 81 18 82 or db@perfion.com) or visit www.perfion.com For more information about Sana Software, please contact Bram Streefkerk (+31 10 243 60 30 or b.streefkerk@sana-software.com) or visit www.sana-software.com